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Sponsorship

Process, Criteria and Guideline

Waltons sponsors select major events, organizations and projects that resonate with our business and brand strategies to enhance Waltons brand presence and visibility with our customers, key stakeholders, employees and the communities where we live, work and do business in.

Waltons strives to create positive change for communities and their people through charitable corporate contributions as well as employee giving and volunteerism. Waltons invests in thoughtful, innovative partnerships and programs that align with our strategic objectives and build the capacity of individuals and communities to succeed in an evolving world.

How To Apply

Waltons’ core business is stationery and we proactively seeks partnerships with appropriate potential strategic partners. However, all organizations are welcome to submit letters of inquiry for consideration. Before submitting an inquiry, be sure to review our Evaluation Criteria and our list of ineligible activities.

Due the volume of requests that we receive, to be considered for a sponsorship, applicants must first submit a letter of inquiry. We no longer accept unsolicited sponsorship requests by telephone, fax or hand delivery.

How Sponsorship Requests Are Evaluated

All sponsorship requests are received by Waltons Marketing Department and evaluated against the general criteria:

  • Tangible benefits associated with the partnership
  • Opportunity to create long-term value & sustainable partnerships
  • Positive exposure for the Waltons brand
  • Potential to be leveraged with additional resource investment

Meeting these criteria ensures that Waltons establishes relationships that mutually benefit Waltons and the receiving organization.

If the proposal is a potential fit, the proposal is shared with the Management representatives. The proposal is then reviewed for relevance to determine the fit between the Waltons brand and sponsorship organization.

How To Determine If Your Request Will Be Eligible

We regret that we are unable to support certain activities:

  • Local sports organizations
  • Requests that benefit an individual person or family
  • Auto racing or daredevil sports
  • Local events in areas without Waltons retail stores
  • Religious activities, in whole or in part, for the purpose of furthering religious doctrine
  • Travel expenses
  • General operating expenses
  • Political candidates or organizations, film or documentary productions
  • Cash contribution

NOTE: Waltons can only contribute products or service that we already offer to the general public. No cash value can be paid to an organization or individual.

We have a limited budget for sponsorship, so once all the funds have been allocated, we can regrettable no longer contribute toward an event or organization for the remainder of the financial year.